The biggest challenge for self-publishing book authors is generating sales. Marketing is the bane of an independent writer’s existence, since most of us don’t have anything but a minimal budget for book promotion. Obviously, there are multiple ways and channels to get exposure for your…
Many people learn their business principles via schooling, training courses,? books, or even by trial and error. Trial and error is a poor method because the mistakes you make due to not knowing the in’s and out’s of running a business can put your business…
Since all people are subject to various cognitive biases on a regular basis, at least some of those biases act as double edged swords — they can negatively impact on a business owner’s decision making by distorting the reality of the business and the market….
LinkedIn is the major social media platform for business oriented people. If you are like many others, you may post longer articles, and updates, but you probably believe that commenting on others’s posts is a good thing. And in fact it should be. However, if…
Cognitive biases are not just the stuff that researchers and psychologists discuss and analyse. They play critical roles in how we make decisions as small business owners and operators, but they also affect our decisions made as purchasers of services and products from other vendors….
We view the world through a range of prisms and distorting “googles”. All of us. In turn we make decisions everyday that affect our lives and small businesses. However we all suffer from cognitive biases that can throw our decision-making off due to reality distortion…
How My Online Content Spurred My First Book Contract I once played?guitar and sang at the Bluenote Cafe in Winnipeg, where a lot of famous musicians also played. It’s funny. I was never discovered. Never offered a recording contract. Four songs and gone forever, and…
THE SITUATION You’ve found a complaint on Twitter (short-form platform),?and you’ve determined the individual is fairly influential,?has followers and reach, and interacts a lot with people. So you have a high-priority situation, worth addressing. TECHNIQUES USED ■ Identify Yourself (Humanize the Interaction) (1) ■ Apologize…
You can’t respond to complaints unless you know they?exist. In addition, if your goal is to gather business intelligence?about your customers’ wants and needs, you need?to know where they are and what they say. To identify?people you might want to contact, you need to scan,?search,…
It used to be that most customer contacts were made in person,?on the phone, or by letter. Then e-mail became more?popular and available. More recently, additional “channels”?have been added to the mix, including social media platforms?such as Twitter, Facebook, LinkedIn, company blogs, websites,?and even YouTube…
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